SEO stands for Search Engine Optimization. It’s a way to help websites show up higher in search results on Google, Bing, or other search engines. When you type something into Google, you see a list of websites that match what you’re looking for. The goal of SEO is to make sure your website is one of the first ones people see when they search for something related to your business. This helps bring more visitors to your site.

SEO works by making your website more appealing to search engines. Search engines use something called “algorithms,” which are like computer formulas, to decide which websites show up first. These algorithms look at many factors to figure out which sites are the most helpful and relevant for people’s searches.

Some of these factors include:

• Keywords: These are words or phrases that people type into search engines. If your website has the right keywords, it’s more likely to show up when someone searches for those terms. For example, if you own a bakery, you want your site to show up when people search for “best cakes” or “local bakery.”
• Content Quality: Search engines love websites with good, useful information. The more helpful your content is to readers, the better your chances are of ranking higher. This means writing clear, informative blog posts, articles, or product descriptions.
• Backlinks: These are links from other websites that lead to your site. The more websites that link back to yours, the more search engines trust that your website has good content. Think of backlinks as “votes” from other websites.

SEO is important because most people don’t look past the first page of search results. If your website isn’t showing up at the top, people may never find you. The better your SEO, the more people will see your site, and the more likely they are to visit, buy something, or contact you.

SEO also helps build trust. When people see your site at the top of the search results, they’re more likely to believe that your business is reputable and trustworthy. This can lead to more customers and more sales.